Coreli Unifies LTK, ShopMy Tools for Creators’ Commerce Hub

Coreli, a creator-commerce platform focused on fashion, beauty, and interiors, is integrating LTK to unify the link-in-bio, affiliate, and creator-storefront tools creators use. The new feature lets them display both LTK and ShopMy content on a single Coreli page, allowing visitors to switch between storefronts in one shoppable block.

Creators connect their LTK handle and ShopMy username through Coreli’s editor, which pulls in public posts, product links, and collections, refreshing the page throughout the day. The integration is not an official partnership with either platform.

A subscription-only model with no revenue share

Coreli remains subscription-only, charging creators $29 monthly or $290 annually, and does not take a cut of affiliate revenue. It positions itself as a middle ground between basic bio-link tools like Linktree and more complex website builders like Squarespace or Shopify.

Coreli is trying to sit between those worlds: more visual and commerce-led than a link page, less labor-intensive than a custom website, and broader than a single affiliate storefront.

Backed by creator expertise

Co-founded by Thomas Berolzheimer, business partner and husband of fashion creator Julia Berolzheimer, and Chloé Watts, founder of the former creator services agency Chloé Digital, Coreli was inspired by Julia’s own multi-million-dollar affiliate business. Julia, who has 1.4 million Instagram followers and ranks No. 2 on ShopMy for earnings, is an adviser and the platform’s first user.

In its first 30 days, Coreli signed over 250 paying users representing a combined 17 million followers, including Nastia Liukin, Marianna Hewitt, and Mary Lawless Lee. It reports 561 paying subscribers, with roughly $16,000 in monthly recurring revenue and about $190,000 annually.

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The platform’s focus on what Berolzheimer calls the “aesthetic entrepreneur” reflects creators’ growing need to balance visual presentation with operational efficiency. Watts noted that many have abandoned blogs and websites once central to their businesses, leaving them as little more than link repositories.

As LTK and ShopMy expand their shopping and discovery features, Coreli aims to provide a “front door” for creators operating across multiple platforms. Watts emphasized that its value lies not just in features but in the brand and community it’s building, critical as creators increasingly use several platforms simultaneously.

“They’re dedicated to themselves and what they’re trying to achieve,” Watts said. Nearly half of ShopMy’s 25 Most Trusted Curators are already on Coreli, including Shea McGee, Grace Atwood, and Liz Adams.

The launch comes as creators take on roles beyond content, such as investors or advisers, in platforms like ShopMy and startups like Komi. Tiffany Lopinsky, ShopMy’s co-founder, noted they are becoming “multi-brand retailers,” reshaping how shoppers discover products.

Coreli’s integration with LTK reflects this shift, offering a unified space to manage commerce efforts across platforms. Its early traction suggests demand for such tools, though long-term success will depend on balancing simplicity with creators’ evolving needs.

The Evolution of Creator Platforms

Coreli’s market positioning reflects how creators manage their online presence. While tools like Linktree solved the basic bio-link problem, and LTK and ShopMy built affiliate storefronts, creators now seek integrated solutions. Coreli bridges the gap between these and complex builders like Squarespace, Wix, and Shopify, which require significant upkeep.

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Its focus on “aesthetic entrepreneurs”—fashion creators, designers, and others reliant on visuals—addresses a specific niche. Many have abandoned blogs and websites, once central hubs, for platforms like Instagram. Coreli offers a digital home that’s visually appealing and operationally efficient, helping maintain a cohesive brand identity across platforms.

Creator Influence in Business

Creators’ rise as investors, advisers, and operators is reshaping the industry. Figures like Sofia Richie Grainge, Alix Earle, and Jordan Grant are moving beyond content creation, investing in platforms and startups. For instance, Jordan Howlett joined Blenders Eyewear as Chief Content Officer, working across strategy, storytelling, and product development. This shows creators’ growing influence in shaping consumer behavior and business strategies.

Coreli’s early success, with 561 subscribers and $16,000 monthly revenue, highlights demand for tools simplifying mature creator businesses. Its integration with LTK, ShopMy, and Substack makes it valuable for streamlining operations. As the creator economy evolves, its focus on brand and community may be its enduring strength.

The company’s trajectory ties to how creators operate and monetize. With nearly half of ShopMy’s top curators on board, it’s well-positioned for unified, visually driven solutions. As Lopinsky noted, creators are like “multi-brand retailers,” and platforms like Coreli enable this by providing essential tools and infrastructure.

Its $29 monthly or $290 annual fee is accessible, while its no-revenue-share model ensures creators control earnings. This aligns with empowering them as business leaders, offering sustainability for brand growth.