New beauty launches to watch
The beauty industry is witnessing a surge in innovation, with brands developing targeted formulations and treatment-led products that cater to various aspects of personal care, including hair, body, and intimate care. Notable examples include Caudalie’s foray into haircare, Swiss Perfection’s launch at Myer, and Clarins’ and HydroPeptide’s introduction of advanced skincare innovations. Additionally, Summer Fridays, Fenty Skin, and Kayali are expanding their body care offerings, while Elacia is making waves in the self-tanning sector, and epzen is entering the intimate care market.
12 notable beauty launches to watch
Caudalie, a French skincare brand, is venturing into haircare for the first time after six years of research. The brand’s new Hair Density Serum boasts patented Vineoxyl technology, derived from grapeseed, which targets the appearance of thinning hair caused by stress, aging, seasonal changes, and postpartum changes. Clinical testing has shown an 87 per cent improvement in hair thickness, marking a significant expansion into scalp health for the brand.
Clarins has introduced a new generation of its Double Serum Eye, which incorporates the brand’s dual-phase skincare technology into an updated eye treatment. The formula features an adjustable dosing system and is designed to address visible signs of aging, including wrinkles, dark circles, and puffiness. According to the brand, consumer testing revealed a 23 per cent reduction in the appearance of wrinkles after seven days, alongside improvements in dark circles and puffiness. RRP $150, 20ml | Clarins Australia, Myer
Nuxe, a French beauty brand, is expanding its skincare range with the introduction of Prodigieuse Hyalu Boost, a collection focused on hydration, skin radiance, and early signs of aging. The range combines multi-molecular hyaluronic acid with skincare ingredients designed to support hydration and the skin barrier, including a Reviving Eye Stick and Night Recovery Oil Balm. This new collection extends the brand’s signature sensorial approach into targeted facial treatments.
Biotyspa is expanding its sculpting expertise to the face with the introduction of a new facial sculpting ritual. The Face Sculpt Kit combines a 100 per cent quartz gua sha with a 30ml Firming Face Oil, designed to complement facial massage and help improve the appearance of puffiness, firmness and radiance. Developed by founder and lymphatic massage expert Deborah Levy, this launch extends the brand’s spa-inspired approach to facial skincare.
Fenty Skin has expanded its Butta Drop collection with the introduction of Lil Miss Wonderful Hydrating Body Milk, which brings a floral gourmand twist to everyday body care. The lightweight, fast-absorbing formula combines nourishing butters and oils to deliver all-day hydration, leaving skin feeling soft and silky with a satin finish. The new addition is scented with notes of candied apple, blackcurrant sorbet, peony, caramel, and vanilla cream, tapping into the growing demand for indulgent, fragrance-infused body care.
Summer Fridays has expanded its skincare portfolio with the launch of Body Butter Balm, which brings the brand’s facial skincare philosophy to body care. The rich cream combines shea, murumuru, and illipe butters with hyaluronic acid and vitamin E to moisturize and support the skin barrier. A soothing complex featuring colloidal oat extract, jojoba oil, and squalane adds further hydration, reflecting the growing crossover between facial skincare ingredients and body treatments.
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Australian self-tanning brand Elacia is gaining momentum with its Sea Foam Tan, developed by former swimwear entrepreneur Bridgette Gale. The fragrance-free formula combines self-tanning ingredients with Australian marine botanicals, including sustainably sourced wakame seaweed, and is designed to deliver a natural-looking glow without a sticky finish or the typical fake-tan scent. According to the brand, the product sold through its six-month sales forecast in just six weeks and has sold out twice since launching in late 2025.
Prestige retail and niche innovations
HydroPeptide has unveiled Syner-C+ Multi-Action Brightening Serum, which combines Vitamin C with the brand’s patented Micellar CellRenew-16 peptide technology in a targeted treatment for pigmentation, dullness, uneven skin tone, and visible signs of aging. The formula is designed to target melanin production through multiple pathways, bringing brightening and peptide science together, with brand-reported clinical results showing up to a 31 per cent improvement in skin clarity.
Swiss luxury skincare brand Swiss Perfection has officially launched in Australia, with its range now available at Myer and One Cosmetic in Double Bay. The brand brings nearly three decades of cellular skincare research to the local market, with hero products including the RS-28 Rejuvenation Serum and Cream, formulated with advanced plant-cell technologies to support skin renewal, firmness, and radiance. According to the brand, clinical testing showed the serum accelerated skin renewal by 90 per cent after four weeks.
Fragrance brand Kayali has expanded into body care with its first Yum Lip & Body Collection, bringing two of its bestselling gourmand scents, Yum Boujee Marshmallow and Yum Pistachio Gelato, into new Silk Soufflé Body Creams and Cashmere Kiss Lip Balms. The body creams combine hyaluronic acid with Kayali Dream Elixir, a blend of six botanical ingredients, delivering up to 24 hours of hydration. The lip balms offer up to eight hours of hydration, extending the brand’s signature fragrance-layering ritual beyond perfume.
Australian bodycare brand epzen has entered the intimate care category with four new products, all priced under $15. The range includes an Intimate Gel Wash, Intimate Foam Wash, Intimate Deodorant Spray, and Bamboo Intimate Wipes, formulated with pH-balanced, microbiome-friendly ingredients and prebiotics. The launch marks a new category expansion for the brand, tapping into growing demand for accessible, everyday intimate care. RRP under $15 each | Exclusively at Priceline and epzen.com.au
Australian skincare brand Skin Control has expanded its bestselling Glass Skin Facial Mask collection with the new Recovery Cooling Face Mask, designed to soothe and hydrate stressed skin. The hydrogel mask delivers a cooling effect of up to 7°C, according to the brand, while forming a second-skin seal to help lock in hyaluronic acid, aloe vera, and barrier-supporting ingredients. Designed for a quick 10–15-minute treatment, the launch taps into demand for affordable, at-home skincare solutions.
