Oura Ring 5 launches in Ulta Beauty stores
Oura has introduced its fifth-generation ring, a wearable that tracks various aspects of personal wellness, and this model will appear on the shelves of Ulta Beauty for the first time. The Oura Ring 5 carries a suggested retail price of $399, positioning it as a premium option among health-focused accessories.
Customers will be able to explore the device online beginning on November 10, when the retailer’s website will feature a dedicated product page that includes sizing tools. Physical locations will start receiving the ring on November 22, with a network of roughly one thousand stores across the country set to showcase the item in specially designed displays that guide shoppers through its functions and help them determine the proper fit.
The rollout will reach 1,000 Ulta Beauty stores on November 22, with displays that let shoppers interact with the ring’s features and confirm fit.
The decision to partner with the beauty chain aligns with a broader surge in the wellness market, where consumers increasingly blend self-care routines with beauty practices. Data from Ulta Beauty’s guest insights program indicate that a large majority of shoppers—specifically seventy-four percent, place wellness at the forefront of their beauty habits, while just over half, fifty-two percent, report that self-care activities contribute to their sense of relaxation.
Among the capabilities offered by the new ring are individualized reports on sleep quality, stress levels, reproductive health markers, cardiovascular metrics and additional biometric data. Laura Beres, who serves as vice president of wellness for the retailer, explains that the brand views beauty and health as closely linked and that understanding one’s overall condition is the foundation for feeling one’s best.
The collection will be offered in four finishes, Gold, Deep Rose, Silver and Brushed Silver, and will accommodate ring sizes ranging from seven to ten at participating stores. For shoppers seeking alternatives, extra sizes and color options can be ordered through the online portal, where a complimentary sizing kit and a charging case are also available. Members of the Ulta Beauty Rewards program will be able to accumulate points on qualifying purchases of the device, adding an incentive for loyal customers.
Additional online-only sizes of 6, 11, 12 and 13 are available, and Black and Stealth finishes are sold exclusively online.
