Priceline partners with Australian Diamonds netball team
Priceline Pharmacy has entered a new major sponsorship deal with the Australian Diamonds, Australia’s top women’s netball squad. This collaboration expands its existing support for Netball Australia through the Super Netball League.
The deal follows rising engagement in netball, with more players, spectators, and business interest emerging. Under the agreement, Priceline Pharmacy’s branding will appear on the Diamonds’ game jerseys for the first time during their October 18 Constellation Cup opener against New Zealand. The four-game series will visit Christchurch on October 21, Sydney on October 25, and Melbourne on October 28, where Priceline will organize pre-match and in-game activities.
Corrina Brazel, Wesfarmers Health’s Marketing General Manager, stated the partnership aligns with the company’s focus on Australian families.
Mark Falvo, Netball Australia CEO, praised the expanded partnership, emphasizing its role in promoting participation and women’s health.
Cara Koenen, a shooter for the Australian Diamonds, expressed gratitude for Priceline’s backing.
The sponsorship also extends to the Black Swans, Australia’s Indigenous netball team, and the First Nations Tournament. This annual event showcases Aboriginal and Torres Strait Islander athletes while supporting community engagement and development opportunities.
With over 470 stores nationwide and 10 million Pulse Rewards members, Priceline Pharmacy sees the partnership as a way to deepen customer engagement beyond its health and beauty retail operations.
Timing the announcement with the relaunch of its Pulse Rewards program, Wesfarmers Health is hosting a free two-day bowling event at Campbell’s Cove Forecourt in Sydney’s The Rocks on October 15–16. Attendees can redeem $5 vouchers at participating stores, collect exclusive gifts, use a photobooth, and enjoy complimentary drinks while supplies last. The event runs Thursday from 12 PM to 5 PM and Friday from 9 AM to 5 PM.
This initiative is expected to similarly raise netball’s profile while promoting health initiatives for Australian women and families.
